Gaggi brings value to Consumer Package Goods (CPG) brands through our ability to keep up with the latest consumer trends and translate them into traditional and digital media plans that effectively reach consumers based on their diverse and constantly shifting media patterns. This category of business is steeped in traditional thinking about branding and advertising. Gaggi Media respects the past but also understands the need to bring new digital media strategies and brand relevance to a new group of consumers (such as Millennials).
More than any other business category, Consumer Packaged Goods requires efficient and effective collaborations with Trade, Shopper Marketing, Experiential partners, Social and Digital Media. Gaggi’s cooperative outlook, and our size have allowed us to capitalize on these relationships, and to continue to shift our focus and our traditional and digital media plans to follow fluid consumer behaviours and client needs. In our Media Gallery you can see some of the great collaborations and creative executions we have executed for brands.
John Frieda, Biore, Curel and Jergens, make up our current CPG roster. Recent stand-out projects include the first Canadian Twitter Amplify for a Beauty brand, and extensive work with Influencers to increase awareness of the efficacy and prescriptive nature of the vast array of available products under each brand banner.
Beverage/Packaged Goods experience
Nearly nine in ten Canadians use ready and prepared meals (Mintel, 2015)
24% of consumers who have ordered a smoothie or shake at a shop in the last three months say that being customizable (ie ingredients, toppings, seasonings, sauces) is an important factor when choosing a location to visit. (Mintel, 2016)
Bioré Custom Viral Social Content - BuzzFeed
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