Gaggi has gained a broad spectrum of experience in the Financial Services category, and has worked on reaching both sides of the table; finance professionals, and consumers. Our Financial clients have included Mackenzie Investments, Investment Planning Council of Canada, Saxon Mutual Funds, and Guardian Group of Funds.
Most recently our work with Mackenzie Investments won the coveted 2015 Advertising Campaign of the Year, at the Wealth Professional Awards—an award voted on by peers in the investment industry. It was a highly targeted, multi-media (digital and traditional) campaign that was intrusive, measurable and very successful.
With a deep understanding of the nuances of this particular marketplace, and of both target groups, Gaggi is able to provide strategic planning for traditional and digital media based solutions for client challenges of every stripe and for every economic climate…BEAR or BULL. We are strong believers in “real time” media strategies that take advantage of the mood of the consumer and shifting economic climate. Gaggi is happy to engage in discussions about this new approach to your media advertising spending.
We are also watching the rise of Financial Technology (FinTech) in Canada and it is fascinating! There are some Millennials who will never walk into a bank until they need a mortgage….and that’s if they ever buy a house in their lifetime. The banking industry is making friends with Fintechs rather than fighting them. Gaggi understands the current mood of customers within the financial sector. Let us show you how to reach those consumers who are less ingrained in the traditional banking behaviours left over from the last century.
Canadian baby boomers are more likely than U.S. boomers to manage their finances online, which positions fintech as an opportunity area for aiding boomers in retirement planning. There are now more than 80 fintech companies in Canada, mostly headquartered in major metro areas. (Mintel, 2016)
Mackenzie Wealth Professionals Advertising Campaign of the Year, 2015
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