Let’s talk about how our
approach is different.
Our people are “complete” media
professionals, experts in both traditional and
non-traditional media, skilled and analytical
planners and tenacious negotiators.
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Our media solutions start with insights and take into consideration
the full scope of a client’s business needs. Our people are experts
in all media, both on and off line. They are highly skilled in
analyzing and drawing insights from media research. They work
from the full spectrum of media options and have the resources
and experience to build everything from a mass media campaign to
“one on one” customer relationships…and everything in between.
Let us tell you more about the Gaggi approach... Let’s Talk.
Let’s talk about how we
deliver value.
We don’t believe media is a commodity.
Just like most marketers don’t believe their
brands are commodities. Media is no different.
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The primary way mega shops get lower rates is when they
make agency-wide volume commitments to various media
suppliers even before they know the needs of their individual
clients. At Gaggi we have no “hidden” obligations to any
media supplier. We select the media mix that will most
effectively deliver the advertisers message to the most
productive consumer target group in the most cost efficient
manner. We believe that’s real value. Gaggi delivers value in
many other ways as well. Let’s Talk.
Let’s talk about how we find the
“strategic balance” in a rapidly
changing media environment.
Our approach allows Gaggi Media to be
on the cutting edge of the dynamic and
evolving media frontier.
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At Gaggi we operate in real time. Consumers, in all
demographic groups, are changing the ways they use all media,
online and off, rapidly and often. At Gaggi we track all relevant
media research data on a regular basis.
We are able to truly see the whole picture…we know what is
going on right now and we use this data to build the media
strategies that are precisely aligned to our target audiences use
of various media. We call it “finding the Strategic Balance”.
If you want to hear more about our latest examination of the
“State of Media in Canada”…Let’s Talk.
Lets talk about how our media
creativity and innovation makes
a difference.
When armed with deep consumer insights,
great ideas can come from us, our clients,
creative partners, or media suppliers.
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By working in this creative manner, as well as leveraging our
strong relationships with media suppliers, we have developed
and pioneered many Canadian media firsts: from Exterior
Subway advertising in Toronto with the Toronto Raptors and
branded phones within Airport lounges for National Car Rental
to Cineplex Theatre domination, Revolving Door Advertising
and Transit Shelter Decals. All of which are featured within our
Gallery. Interested in hearing more? Let’s talk.Let’s Talk.
