Research Driven

Our media research maximizes targeted message delivery and optimizes efficiencies for our clients.

The Gaggi difference is in our analysis and how we derive strategic insights. Gaggi Media utilizes all major Canadian and US syndicated industry research, including: Vividata, comScore, Nadbank, BBM, eMarketer, Nielsen and Mintel.

Gaggi Media also recognizes the importance of industry collaboration to tame the dynamic world of digital advertising, deal with fraud and viewability, and to keep ourselves on the absolute front lines. As a result, Gaggi Media is very active within the industry. We are making important contributions to audience delivery methods and industry regulations to better help you and your campaigns! Our staff sits on the following industry committees:

  • IAB Research Committee
  • IAB Video Committee
  • IAB Agency Council
  • IAB Mobile Committee
  • IAB Social Media Committee
  • comScore Research Advisory Council
  • eyeReturn Advisory Council

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