2016-whats-influencing-cpg-sales

What’s Influencing Canadian CPG Sales?

Consumer Packaged Goods

Posted:

October 4, 2016

By:

Laura Gaggi

Packaged goods marketers are among the most sophisticated on the planet, operating in a fragmented and competitive marketplace. Today, Canadian consumer behaviour is shifting simultaneously away from artificial ingredients and toward prepared ready-to-eat meals–where the perception is that food is more processed. Understanding what influences the decisions shoppers make in the freezer aisle will help marketers to craft a media plan that will resonate with Canada’s hungry consumer. Product trial, conversion, brand building and customer retention are significant factors marketers must consider.

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About the author

Laura Gaggi

Laura Gaggi

Chief Executive Officer, Gaggi Media

Laura is one of Canada’s most experienced media advertising strategists and media buyers with 14 years at large media advertising agencies. She is the owner of Gaggi Media and Peloton Media, a sister digital programmatic media agency.

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