An expert negotiator, Kelly is as calm as she is collected. And she is smart. She listens and she finds solutions. Her extensive background in media planning and buying has made her uniquely qualified to lead a dynamic team of specialists in both, traditional and digital media.
As President of Gaggi Media, Kelly provides stability and continuity to a fast-paced and continually changing agency environment. Kelly has a knack for shifting talent and resources and for reallocating budgets to address and reflect a client’s strategic priorities.
Kelly has been honing her advertising skills since 1994, having worked in categories such as CPG, Media, Entertainment, Financial Services (Investment/B2B/Insurance/Enterprise Solutions), Travel, Charity, Loyalty Programs, Beverage & Spirits, Public Utilities, Automotive, and Consumer Electronics.
Her membership in the IAB Agency Council, the Vividata Research Council, and the comScore Research Advisory Council also provide Kelly with tremendous insight into today’s constantly evolving media landscape.
Kelly is an alumna of McGill University (Montreal) & York University (Toronto). In her spare time, Kelly can be found volunteering at Sick Kids Hospital in Toronto, at a concert venue, or nose-deep in a really good book.