Ken’s career in Marketing and Advertising spans 30+ years. The first half of Ken’s business life was spent at one of Canada’s largest Advertising Agencies, McKim Advertising (now part of BBDO Worldwide). At McKim, Ken became Vice President, Group Account Director, was a shareholder in both McKim Advertising and its holding company, Spectrum, and was a member of the McKim Board of Directors.
Over the years his product experience spanned packaged goods, automotive, financial services, and health & wellness products. His many clients included the CIBC, Jeep Canada, Kraft-General Foods and Warner-Lambert. Ken was also part of the marketing teams that tested and developed new product launch campaigns for such successful brands as NyQuil night time cold medicine, Shake & Bake and BMW’s MINI.
In the second phase of Ken’s business life he was a Professor in the School of Business, Sheridan College, where he taught in the highly regarded Advertising Program. His course roster included Marketing, Media Planning, Sales Promotion and Creative Writing for Television & Radio.
During this time period Ken was a consultant to Telemedia, a Canadian multi media company that owned more than 15 magazines including Canadian Living and TV Guide. Telemedia owned and operated more than 15 radio stations in Ontario & Quebec, including the FAN 590, Toronto, and also held the play-by-play radio broadcast rights for both the Toronto Maple Leafs and the Toronto Blue Jays. In addition, Telemedia owned a chain of Community Newspapers in Ontario & Quebec.
The third phase of Ken’s career has been with Gaggi Media and their sister digital programmatic agency Peloton Media Inc.
Ken Kirk is a knowledgeable and respected marketing communication specialist. He brings a blend of academic discipline and real world marketing experience to the Gaggi Media Communications team.