There is nothing more exciting than introducing a new automotive product to the market. Gaggi Media has had the privilege of launching many new vehicles to the Canadian marketplace; Land Rover’s Range Rover, Discovery and Defender, as well as BMW’s MINI Cooper. We have also planned and purchased some very innovative awareness and tactical sales campaigns for BMW Motorcycles, Rolls Royce and Bentley.
Our strategic insights and team collaboration have made Land Rover and MINI part of the today’s Canadian automotive landscape. This was accomplished through various integrated and unique experiential media programs. Gaggi pioneered the iconic and media award winning ‘Mini in a Cage’. It served as a mobile dealership, providing an up close view of the MINI and the vehicle specs, to a wider audience in airports, car shows, F1 events, than their small network of 13 national dealerships could reach. The Mini in a Cage was so successful that Gaggi won an industry Media Innovation Award. It was also picked up internationally by BMW MINI and showcased at events around the world.
Gaggi’s years of experience, our nimble size and our entrepreneurial spirit make us want to continue do great work for many of today’s automotive brands. Gaggi can bring value and excel at project work for some your specialty or more “needy” or “quirky” brands. Let’s be disruptive together as the industry faces some dramatic changes with the advent of driverless and/or electric cars.
Top reasons that Canadians would adopt driverless cars: speeding/drunk driving will be reduced (61%); perception that there will be less accidents (51%); and driving would be more relaxing (39%) (eMarketer, 2015)
The growing “sharing economy”, enjoyed most strongly by millennials in Canada, has created new behaviours in automotive consumers, centred around shared ownership and carpooling (Mintel, 2016).
Mini in A Cage
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