Mini in A Cage

With only 11 dealerships across the country at launch, Mini needed to bring the car to the people. Debuting in a parking lot, between Toronto’s commuter hub, Union Station, and the Toronto International Auto Show, the Mini in a Cage served as a moveable dealership, providing an up close look, as well as specs, and information, to auto enthusiasts, and the general public.  Supported by a unique Union Station domination, highlighting the ‘race car’ performance of the small vehicle, the cage served to further establish the powerful engine, transported in a compact package.