KAO Brands TV Sponsorship Campaign

Gaggi’s Consumer Packaged Goods client, KAO Brands, launched a sponsorship campaign of Say Yes To The Dress Canada  that fused TV and Digital media to bring two of KAO’s brands, Jergens and John Frieda, to women who were interested in beauty. The TV play, focused around the idea of “getting ready for your big day”, included premium-placed vignettes that ran between the content and regular commercials, as well as sponsor billboards and promo occasions during other shows to promote SYTTDC with “brought to you by” tags. The sponsorship campaign was supported digitally with box ads, takeover of ‘SYTTDC Canada’ show page and article content featuring each brand that ran alongside the TV campaign.

 

Sample of premium-placed vignette for John Frieda

Sample of sponsor billboard for Jergens