Like snowflakes, every franchise and retail business is different. Traditional and digital media plans developed for franchise businesses must meet exacting standards of multiple stakeholders. Working with Canadian franchised brands such as Second Cup Coffee, Mary Browns Chicken, Mr. Sub, Weedman and Prime Restaurants, Gaggi Media has met and exceeded expectations via our commitment to research-based insights into the consumer path to purchase.
An early recognition (2006) of the voracious appetite of women for celebrity gossip led us to the award winning Second Cup ‘Look Who’s Chilling at Second Cup’ celebrity interviews, long before the world took notice in the form of outlets such as Lainey Gossip and TMZ. We were also awarded the Vendor of the Year by Second Cup because of the great value we brought to their business and franchisee network.
Education and up-to-date knowledge of digital ad technology are key components to maintaining happy franchisee relationships. When working with franchised accounts, Gaggi Media is committed to continuing education of the franchisees, through Media 101 seminars, presenting the details of strategic planning at annual meetings, and providing media support to those responsible for marketing at head office, in order that they may be equipped to answer franchisee questions and to keep them in tune with today’s rapidly changing and competitive QSR environment.
Our Retail experience also includes launching some great Canadian chains: Atlantic Super Stores, Great Canadian Super Stores and Loblaw new format stores. We have also built effective traditional and digital media campaigns for A&P Dominion /Metro, Telus Dealers, and two tours of duty with the luxury chain Holt Renfrew. As an independent Canadian agency, we are extremely proud of the work we did for Holt Renfrew’s 175th Anniversary, as well as in launching the Holt Renfrew Style Channel with Air Canada’s inflight entertainment system in 2015.
Showrooming: Millennials with a household income of $75,000 or higher agree that “stores are best used for creating experiences around products I may later buy online” (51% vs 38% overall) (Mintel, 2016)
Consumers prefer the convenience of online shopping, unless they have a complex problem that requires help (Mintel, 2016), leaving room to innovate on the in-store shopping experience.
Holt’s Air Canada Style Channel
About gaggi media