In Canada, Loyalty programs are pervasive – nearly 90% of Canadians belong to one or more. Like everything else in the world, Loyalty programs have been, and continue to be, affected by the advances of technology. Technology has changed how consumers become members, how memberships are manifested, how brands speak to members, and how rewards are fulfilled. Gaggi Media has kept pace with this technology, and can provide strategic direction on both sides of the Loyalty business: Acquisition and Engagement.
Retention and engagement of current members is a key component to managing Loyalty based clients. Gaggi works closely with our clients and their Customer Relationship Management agencies to entice existing members to engage with our Loyalty programs, thereby increasing their value as members. We've developed a process that gives us the ability to hyper target our engagement efforts, reducing wasted impressions, and increasing the relevancy of those delivered.
Loyalty Programs experience
Almost 90% of all Canadians aged 18 or older participate in some form of Loyalty program (Mintel, 2016).
The number of programs consumers are enrolled in is climbing (from 9.8 programs per member in 2014 to 11.1 in 2015), but the average number of programs in which members are active (i.e., make a purchase) has decreased from 7.9 to 7.4. (Bond Brand Loyalty, 2015).
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