SCENE at the MMAs

 

Experiences are a primary driver to Millennial loyalty program membership. SCENE, with Gaggi and Bell Media, created a ‘Members Only’ contest which saw a SCENE member become a live SCENE MTV Movie Awards correspondent. The multi-phased, cross platform, content driven program engaged the platform agnostic Millennials, and closely aligned SCENE with a brand they revere.

Providing Exclusive ‘Money Can’t Buy’ Experiences to Millennials via Loyalty Program

The lucky contest winner joined the MMAs’ red carpet team in LA, where they captured exclusive behind-the-scenes broadcast and social media content, back stage access, and an interview with Conan O’Brien. SCENE further engaged with viewers at home by encouraging them to vote online for the first ever Canadian Fan choice Award, which SCENE sponsored. The multi-phased, cross platform, content driven program engaged the platform agnostic Millennials, and closely aligned SCENE with a brand they revere.