SCENE ‘All Access’ collaboration with Blue Ant Media
SCENE partnered with Blue Ant Media/AUX to create an experiential based content marketing program, driven by the insight that millennials crave exclusive and personalized experiences. Through the creation of an exclusive concert series – Kongos and New Politics – SCENE was able to provide their members access to intimate money can’t buy events. The program included movie themed editorials, mini-documentaries, interactive ad units, social amplification, and a live stream of each event. The campaign delivered 187% over impression estimates, garnered new members, and had an unprecedented number of entries.