Sports & Entertainment
Driving online tickets sales is a key component of the Sports and Entertainment advertising business. However, knowing when branding needs to be reintroduced to stimulate sales is also a fundamental tenet of the game. Fans need to constantly love their beloved Raptors or TFC (no matter how badly they are performing), as much as they need to see them “live” on the court at the ACC or running across BMO Field. Gaggi has proven over and over again that we are a traditional and digital media advertising agency with a natural and unwavering ability to effectively use the digital media space for ticket sales while at the same time balance the power of a team’s brand with its fans.
Sports and Entertainment brands have always figured prominently in Gaggi’s client list. Gaggi, in partnership with Second Dimension (SDI) launched Sport and Event Marketing in Canada, with our media funded Gatorade Thirst Patrols and highly engaging grassroots marketing programs for more than 10 years. Our sports journey has included clients across the Sports & Entertainment category has provided Gaggi Media with well-rounded knowledge of how to compete for brand consideration among varying demos and disparate price points. Working on brand, as well as performance/sales campaigns for many of these familiar names required a deep understanding of consumer behaviour, a close eye on the current sports landscape, and adaptive marketing.
Sports & Entertainment experience
Millennials over-index in movie going in Canada and the US, making up 31% of the population, but 36% of movie tickets purchased (MPAA, 2014)
Live bands aren’t singing to just millennials. U.S. consumers aged 35-54 make up about 16.7% of the population, but account for 43% of concert goers, while millennials account for 30%. Marketers could find great opportunity in positioning brand messages to millennials’ older siblings and parents, as well. (Harris Poll, 2015)
Raptors Revolving Door Wrap
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